Ad group criticizes Generac advertising
The National Advertising Division (NAD) said Generac has violated procedures and regulation in its promotion of products to customers.
According to Milwaukee Biz Journal reports, last month, Generac was told by the group to discontinue certain advertising that was misleading with unsupported claims in advertising that included information claiming the company's standby home generators were the most environmentally friendly.
Generac responded saying it provides ample information for consumers to decide which product to purchase. It also said after review, the NAD did agree the company provided a reasonable basis for its advertising claims. However, the NAD still wanted clarification.
Today, Biz Journal reporter Jeff Engel reported that NAD said Generac violated the advertising industry procedures by mischaracterizing the original case findings. According to the report, competitor, Kohler Co., had previously contacted customers about the NAD case findings.
In turn, Generac, "which the ad group said had complained about Kohler’s conduct, sent a lengthy message to customers that the group said omitted key information about its findings," according to Engel's story.
In response, NAD director Andrea Levine said the group offers a place where companies can resolve their disputes and the behavior reflects poorly on companies that use the system for commercial advantage.
E-mail Newsletter
Top stories from the Lake Country area. Tuesday afternoons and Thursday mornings.
Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter
Get the Newsletter!
» Stay informed, recycle more in Waukesha County
» Islamic Society speaker presents at Mukwonago church tonight
» Butler Inn to celebrate 25th anniversary this weekend
» 'Robin Hood' at Arrowhead this weekend
» Anti-Walmart protesters pack Oconomowoc City Council meeting
» Kettle Moraine moves to 12-0
» Dousman teen charged with hit-and-run after underage drinking party
» Early meeting, full agenda for Village of Mukwonago
» Pewaukee fireworks officially "reignited"
» Last stand for Indian mascot in Mukwonago
» Waukesha man arrested in Chicago “high drug area,” charged with Vernon home burglary
» Supreme Court won't hear Mukwonago mascot and nickname appeal
MORE: See full gallery
SUBMIT: Post Your Photos now
Do you have news or a nonprofit event that you would like to share with the community? Whether it's a community organization, a business, a local school, or a notable neighbor, we'd love to hear about it.
- Winter Services, Inc. Hires General Manager
- Hamilton students score high in W!SE Financial Literacy Certification
- Lake Country Clean Water Festival Makes a Splash
- Palmyra-Eagle Students Studying Abroad
- Express Employment Professionals Awarded “Best of Staffing”
- First annual Village Extreme to be held June 22, 2013 in Brookfield Village
- Good Shepherd Lutheran Church Annual Picnic
- FREE Week- Basketball Academy
MORE: See the rest of Your Stories
SUBMIT: Post Your Story now
Lake Country residents share their views on news, happenings and current events.
LivingLakeCountry.com features more than a dozen community bloggers - a group of volunteer conversation leaders who are up on the latest topics and never short on an opinion. Just a few are pictured here. Check out the rest and see what they have to say!
View All Blogs
Discussion Guidelines
Do you want to become a Community Blogger? LivingLakeCountry.com welcomes your thoughts and opinions. Contact us for more information:
I want to blog
Information on Mukwonago Publications
Find metroparent locations
We encourage your comments but will strive to remove discussion that contains personal attacks, racial slurs, profanity or other inappropriate material as outlined in our guidelines. We post-moderate comments on most content, but may choose to pre-moderate some comments so please be patient if you don't see yours appear right way. We also ask for your help by reporting comments you think are inappropriate.
Please login or register to post a comment.