Delafield grocery changes ownership and direction
City of Delafield — The Steiner Group of Cudahy, downtown Delafield's biggest landlord, has taken over ownership of the former Ceriello's Fine Italian Foods and is changing the marketing direction of the grocery store that has become a modern downtown land mark despite its business struggles.
"We want to be the local grocery store where customers can stop by every day to purchase their essentials in addition to having the opportunity to buy fresh and healthy meats, produce and other foods grown on local farms," said Susie Steiner, general manager of the newly named Delafield Fine Foods.
Steiner said the grocery story is moving away from "specialty foods" and toward providing grocery essentials as well as fresh, locally grown food products because she thinks that is what consumers in the Lake Country region are seeking.
Steiner said the grocery inventory will include grass-fed beef from a co-op of regional meat producers and vegetables produced by more than a half-dozen local farmers. Customers will also have the option of purchasing individual shares of farmers' crops this year.
Steiner is optimistic that with an inventory of grocery essentials and locally produced food, along with personalized customer service, including special food orders, the downtown grocery store will be able to compete with nearby "big box stores" and other locally owned grocery stores.
The store will also feature a large menu of "grab-and-go" meals for commuters coming home from work and seeking a quick, easy, yet healthful prepared meal. The grab-and-go meals, along with other daily specials, will also be available at the cafeteria in the grocery store.
In addition, there will be catering options, cooking classes and children's programs. Customers who want to keep up on the store's specials and activities can join the store's Facebook page @ceriello-delafield and learn about some of them children's programs at email@example.com
Steiner, whose husband, Jason, in 2007 purchased 13 downtown buildings formerly owned by developer Bob Lang, took over operations of the grocery store earlier this year.
She and other Steiner Group officials determined that the partnership with Ceriello's Italian Foods would not be successful in Lake Country and decided to take over the grocery store.
"We want the grocery store to become a hub downtown that can attract people to the downtown business district and become customers of other downtown businesses as well as the grocery store," she said.
Susie Steiner became active in local business organizations and promoting downtown Delafield after she and Jason moved the family to Delafield in November 2009.
Top stories from the Lake Country area. Tuesday afternoons and Thursday mornings.
Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter Get the Newsletter!
Do you have news or a nonprofit event that you would like to share with the community? Whether it's a community organization, a business, a local school, or a notable neighbor, we'd love to hear about it.
- MainStage Dancers Perform at OAC May 26th
- FREE Organic Lawn Care Workshops This Saturday!
- Little Treasures Launches Summer Camp June 10-August 30th, 2013
- Hamilton announces April students of the month
- Learn to skate
- Christ the King Church Announces Vacation Bible School Schedule
- Birth to 3 Walk on June 1st Frame Park
- Waukesha County HeartChase is June 22
Lake Country residents share their views on news, happenings and current events.
LivingLakeCountry.com features more than a dozen community bloggers - a group of volunteer conversation leaders who are up on the latest topics and never short on an opinion. Just a few are pictured here. Check out the rest and see what they have to say!
View All Blogs
Do you want to become a Community Blogger? LivingLakeCountry.com welcomes your thoughts and opinions. Contact us for more information:
I want to blog