Ewald donates more than $100K to community
Ewald Automotive Group announced the total of their charitable giving at a news conference at Ewald Chevrolet in Oconomowoc Friday, Feb. 15, 2013. The Ewald's have donated over $156,000 to local groups and charities. Pictured from left are Brian Ewald, Craig Ewald, Tom Ewald, and Dan Ewald, not pictured is Emil Ewald. Photo by: Todd Ponath
Family company says giving back is a tradition
Give back. It's a simple concept that is ingrained in Ewald Automotive Group's business practices that has generated significant support for the community. On Friday, Ewald brothers Tom, Craig, Dan and Brian ceremoniously gathered to present $156,375 to 46 area organizations.
The support is diverse and something that leaves a legacy for the business started by their father, Emil Ewald, 49 years ago. In the last two years, Ewald has contributed $366,375 to charitable efforts. While their father could not be there Friday, his sons said the occasion marks a strong tradition the company founder established.
"A very important part of what he, (Emil), instilled in us is it's very important to give back, to put something back" to the communities Ewald is a part of, which spans Lake Country as well as Watertown, Hartford and Metro-Milwaukee area, said Craig Ewald.
"We have targeted donations to charities who will do the very best for people," he added.
The company's culture is to create a constant reciprocal relationship to those who live in the area and support their business. "We draw on the community every day, and we give back every day," said Craig Ewald.
Ewald experienced its fair share of hard knocks during the economic turmoil over the last several years. Craig Ewald explained that in 2007-08 when Chrysler and GM filed for bankruptcy, Ewald chose to go forward with expansion and renovation of the dealerships - and "we never laid off one person," he said.
At that time, it renovated its Franklin dealership, last year completed a complete overhaul of its Chevrolet dealership in Oconomowoc Lake, and also razed a building adjacent to the local dealership expanding to build a Kia dealership that added 45 jobs.
It's about "looking through the windshield and not in the rearview mirror," as Craig Ewald puts it, and it improves the company all the way around.
Tom Ewald further explained that by updating, improving and expanding its facilities, Ewald is improving the customer experience and the experience for those who work there.
"The presentation of this gift to the community today is the culmination of all the effort of our employees too. Without them we wouldn't be able to succeed," Tom Ewald said.
Continuing their drive for success and service, Craig Ewald said the company will continue its program of giving back and is always looking for things to support that will benefit the community. "We're always looking at something that is going to be very beneficial for people. We're interested in helping and supporting quite a diverse mix of things that can mean a lot of people are positively affected," he said.
Top stories from the Lake Country area. Tuesday afternoons and Thursday mornings.
Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter Get the Newsletter!
Celebrate Lake Country
communities with stories
Do you have news or a nonprofit event that you would like to share with the community? Whether it's a community organization, a business, a local school, or a notable neighbor, we'd love to hear about it.
- soothe your soul in door county, wi - blissfull yoga retreat with soul on yoga
- Enjoy Fun Activities at the Schauer Center Open House
- UW-Waukesha Fall Classes - Come Grow with Us!
- Shop 'til you drop to benefit HPHC
- 2nd Annual charity GMMO to be held at Senic View Golf Course
- Lake Country Martial Arts Ninja Camp
- Local Chiropractors Discuss: Which Type of Yoga is Right for You?
- 2014 GreenBuilt Home Tour Features Twin Lakes WI Home.
Lake Country residents share their views on news, happenings and current events.
LivingLakeCountry.com features more than a dozen community bloggers - a group of volunteer conversation leaders who are up on the latest topics and never short on an opinion. Just a few are pictured here. Check out the rest and see what they have to say!
View All Blogs
Do you want to become a Community Blogger? LivingLakeCountry.com welcomes your thoughts and opinions. Contact us for more information:
I want to blog