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Wednesday

June 2013

19

Aldi plans to build in Mukwonago

Village of Mukwonago - Aldi is coming to Mukwonago.

Or at least that is the plan being evaluated at the Feb. 12 Plan Commission meeting. A conceptual land division and site plan has been added to the agenda to bring the grocery store to a vacant lot between Culver's and Waukesha State Bank along Highway 83.

"We've have preliminary meetings with Mukwonago, and I feel like we're on the same page. Now this is our opportunity to share what has been going on behind the scenes," said Marcia Sperber, director of real estate at Aldi Inc.

This has been a long time coming, as discussion over bringing Aldi to the area has been going on for years.

"The plan we're presenting has been in the works for about a year," said Village President Fred Winchowky. "Overall, Aldi's has been seeking out a space in the Mukwonago area for six to seven years."

Sperber said it customer demand led Aldi to set its sights on Mukwonago. Consistent letters from customers and the nearest locations being Pewaukee and Oconomowoc led the company to think it could better serve customers in the area.

The company has looked at many locations but struggled to find something that met all of its needs, leading to the delay.

"We were looking near Walmart, but it is food-restricted, where you can't build any type of food store," Sperber said. "Really it was a matter of choosing the best retail site based off the criteria needs that fit our project. There's not a lot to pick from, and we're happy to move to the north side of the city."

Village Trustee Mike Sellenheim said the plan to bring Aldi is "progressing nicely" but it's still early in the process. He said not everyone on the Plan Commission fully understands the proposal yet, as it will not even be taken to the commission until Feb. 12.

Sperber agreed that it is early in the process and said there is no anticipated time table for the project quite yet. While Aldi has a solid plan to build in the Mukwonago community, right now it is just looking to review and gain insight on the proposed plan to build.

"This is just for a conceptual review, just to talk about and get the opinions of the commission and see what the thoughts and concerns are early on in the process," Sperber said. "If it's a favorable plan, we will move forward; if it's not favorable, we will keep looking."

Community members are welcome at the Plan Commission meeting, slated for 7 p.m. Feb. 12 at Village Hall, 440 River Crest Court.

  1. I just don't get the fascination with Aldi...you can't do all of your ordinary grocery
    shopping there...there's just so much they don't have, including brands that are
    known.

    Really...why Aldi's????
  2. On the contrary. My wife and I shop almost exclusively at Aldi's (unless we are close to Walmart and need one or two items) and we have not gone lacking. The items there are equal and in some cases superior to those we've found at the local Pick 'n Save, yet the prices are much lower. I welcome Aldi's to the neighborhood, as the one in Muskego is a distance.

    REALLY, why name brands?
  3. Aldi's offers the top and most common food items at every grocery nation wide and most all of your shopping can be done there. Yes if you only buy based on brand and not quality/ingredients/price/etc than you can stick to your sub par brands and pay the premium price. Take any item at PickNSave/Piggly/Sentry/Walmart/etc and compare it both quality/ingredient/price and Aldi's almost 100% of the time wins.

    Best thing is it puts pressure on everyone else to improve their stores and lower their prices.
  4. Love, love Aldi's - and they are owned by Trader Joe's. Shop there weekly and the store must be catching on - very crowded week to week. Their produce is fabulous and the prices are exceptional. Can't wait for them to open in Mukwonago!
  5. It would be nice if Aldi could move into the vacant Sentry Store. The Mukwonago
    planning commission needs to look at ways to utilize these empty stores. They have
    a tendency to get excited about flashy new construction, but disregard the decaying
    empty real estate that does more to tarnish Mukwonago's image than the new
    construction does to improve it. Fill the empty store fronts first, then build around
    that.
  6. I welcome another grocery store since SuperWalmart and Pick n Save are not my favorites. I would prefer a Trader Joe's but Aldi will suffice. We need to stop worrying about name brands and focus on WHERE our food is coming from. Start demanding USA produced food and reject food sent from China!! A friend returned frozen fish she bought at Aldi's after she took home and noticed it was from China. Aldi's mgmt returned with no issues and actually apologized for selling it!!!!! What a refreshing attitude, unlike the rude, inattentive service of Mukwonago's Pick n Save! If you are willing to take time to voice your opinions they will listen.
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