Clear | 15MPH




September 2014


Mullen’s Dairy Expands Ice Cream Line

Mullen’s Dairy Expands Ice Cream Line
Premium Ice Cream Now Available at Area Grocery Stores

Watertown, Wis., Dec. 1, 2012 - Mullen’s Dairy and Eatery of Watertown, Wisconsin will begin selling its premium quality ice cream under the name, Bucky Badger Ice Cream. The ice cream will be available at Piggly Wiggly and Breselow’s Family Market in Watertown starting December 1, 2012 with plans to expand into larger markets in 2013.

Bucky Badger Ice Cream will be available in five of its signature flavors: Blue Moon, Vanilla, Chocolate, Mint and Strawberry. It will be distributed via Emil’s Pizza Distribution.

“In this ever changing economic climate we realized the need to expand our business beyond bricks and mortar while not changing anything in the dairy,” said Mullen’s Dairy and Eatery Owner, Troy Milbrath. “We have 80 years of history manufacturing and selling ice cream and are excited to offer our homemade ice cream via distribution through a brand that is not only known locally, but statewide and beyond.”

Mullen’s has signed an exclusive licensing agreement with L&L Foods, Inc. to manufacture ice cream under the name, Bucky Badger Ice Cream.

“We are excited about the partnership with L&L foods and Emil’s Pizza Distribution,” said Milbrath. “We are grateful for the support of the community and look forward to this next adventure.”

To kick off the launch, Bucky Badger Ice Cream will be giving away four tickets to a Badger Basketball game. To enter to win, please “Like” Bucky Badger Ice Cream on Facebook and then send an email to to be entered.

About Mullen’s Dairy and Eatery
Mullen’s has been making homemade premium ice cream since 1932. As one of the top 50 Ice Cream destinations in the United States, Mullen’s still makes its ice cream using the same recipe that has tickled the tongues of generations of customers. The dairy is listed as the “Cream of the Crop” in the Sundae Hall of Fame.

Troy Milbrath
Owner, Bucky Badger Ice Cream/Mullen’s Dairy & Eatery
212 W. Main Street
Watertown, WI 53094

Back to top